Would George Washington Try Coke?
April 23 marks the anniversary of one of the biggest business blunders in history. On this day in 1985 Coca-Cola decided to ditch its billion dollar formula that had pleased people around the world for a century. The nation’s response to that tinkering holds lessons today for an experimental government playing mad scientist over our national cauldron.
In the 1980s, Coca-Cola owned a goldmine product and a household name when the smooth operation was ground to a sharp halt. Increasing competition and sagging sales led to a drastic change. The top-secret Classic formula was scrapped and New Coke filled store shelves. Consumers responded like hornets in a hive being beaten with sticks. Company executives were called four letter words like dumb and jerk. Three months late
r the original formula was back on the shelves.
Don’t get cocky over there Pepsi. Most of us still remember Crystal Pepsi which looked like carbonated water and tasted like regurgitated mouthwash.
Why must we tinker so? I hate cliches, but the one about “if it ain’t broke, don’t fix it” might have spawned from some nuggets of wisdom. The Founding Fathers would probably agree. Continue reading
